E-commerce Website Optimization

This case study explores the optimization strategies implemented on an e-commerce website over a span of two years. The primary goal was to enhance user experience and increase conversion rates. Key strategies included improving site speed, optimizing product images, and streamlining the checkout process.

Key Findings

• Site Speed: Reduced loading time by 40%.
• Image Optimization: Improved image loading without sacrificing quality.
• Checkout Process: Simplified steps led to a 25% increase in completed purchases.

Overall, these changes resulted in a significant boost in customer satisfaction and sales.